Meet the Team

Transform has a team of industry experts, all with a passion to truly transform the way people train, develop and manage their organisations.

Innovation and passion in everything we do

We have an expert team of coders, user experience designers, quality assurance, customer experience and content teams working on Transform all focused on making the product as powerful and transformational to our clients.

On-boarding and support

The team, led by Rachael, gives you all the support and guidance you need when setting up your Transform platform.


Our expert team of coders are the brains behind our software and technology platform

UX and UI design

The user experience of the platform is key for us so we have a dedicated team who make sure this is top class.

Content creators

Our team of subject matter experts and content creators help to make our learning technology platform to be as engaging and immersive as possible.

Quality assurance

Nothing gets past our team of quality assurance experts - there focus is on making sure the quality and performance of the platform is 100%.

Meet some of our expert team

Sally Finnie - Transform Vice President

Sally Finnie

Vice President

Sally is accountable across the business, and uses her extensive background in technology training to drive Transform to deliver innovative and unique solutions to our clients. Working closely with sales and operations to ensure product and service excellence is delivered as standard.

Richard Coates - Transform COO

Richard Coates


Richard makes Transform tick. He drives the teams to push boundaries and strive for excellence. With over 20 years experience working in technology businesses, with a focus on cutting edge tech, he has a passion for how people can engage with technology to learn and better themselves.

Dinesh Kumar - Transform CTO

Dinesh Kumar


Dinesh is the CTO of the group and is directly responsible for the technical roadmap to deliver value and growth. This involves products and features for the diverse range across the group, and the convergence of the offerings under a single product stream.

Rob Dixon - Transform Product Manager

Rob Dixon

Product Manager

Rob is responsible for helping to steer the development and define the future roadmap of the Transform platform. An Experienced Product Manager, honing his skills at a number of Blue-Chip companies in the North. Rob is the conduit between our customers, the business and our world class design and technical teams.

Rachael Peters - Head of Onboarding

Rachael Peters

Head of Client Onboarding

Rachael heads the team that plans and delivers the implementation of the Transform platform including the set up of new clients systems to ensure a smooth onboarding process. Rachael has vast industry expertise in the training and learning sector so has a deep understanding of importance of job role compliance and competence frameworks.

Linsey Horsey - Transform Head of Learning

Linsey Horberry

Head of Learning

Linsey has over 12 years’ experience in designing, and managing the development of, digital learning content. Linsey's role at Transform she defines the learning roadmap for your training and learning platform and uses her vast industry expertise to develop your training matrix and competency framework.